BTS Jimin Enchants in LADOR’s New “Wrap Me With The Hair Perfume” Campaign

BTS’s Jimin is bringing his signature elegance and expressive artistry to LADOR’s latest campaign, “Wrap Me With The Hair Perfume.” The new campaign presents Jimin in an atmospheric, dreamlike setting where fragrance, movement and visual storytelling come together. LADOR introduced the campaign through its social channels on October 1, showcasing Jimin as the face of its latest hair-perfume story. 

Rather than relying on a conventional beauty advertisement, the campaign leans heavily into movement. Jimin’s graceful performance becomes part of the storytelling, with his controlled gestures and fluid dance lines complementing the idea of fragrance gently surrounding the hair. 

The visual concept features a night-sky atmosphere, soft curves and an almost otherworldly mood, Jiminn dances on the 'moon''s surface, creating a campaign that feels closer to a short artistic film than a traditional product commercial.

The campaign also continues Jimin’s growing relationship with LADOR. The BTS member has previously fronted campaigns for the Korean haircare brand, including promotions for its Angel Muguet line. In June, LADOR released another Jimin-led campaign built around the message of long-lasting fragrance, highlighting the brand’s perfume haircare range and its new Angel Muguet shampoo and treatment products. 

Angel Muguet has already become an important part of LADOR’s fragrance-focused lineup. The perfume hair oil was introduced as the fifth scent in the brand’s bestselling Perfume Hair Oil series, with Jimin appearing in promotional visuals and video for the launch.

The campaign presented the scent through a romantic atmosphere, further establishing the connection between Jimin’s image and LADOR’s soft, sophisticated approach to hair fragrance.

With “Wrap Me With The Hair Perfume,” LADOR once again places Jimin at the center of a highly visual fragrance story. His background in contemporary dance gives the campaign an especially natural sense of movement, allowing the fragrance concept to be expressed through gestures rather than words alone. Fans have already highlighted the return of the dreamy visual style associated with some of Jimin’s most memorable artistic work. 

The new campaign arrives during an especially busy period for Jimin and BTS. As the group continues its ARIRANG World Tour, Jimin has also been making individual appearances and expanding his presence across different platforms and brand projects. His recent TikTok debut, where he chose to perform “Be Mine” from his MUSE album, offered another reminder of how strongly dance remains connected to his identity as an artist.

For LADOR, Jimin’s latest campaign continues a partnership built around fragrance, movement and polished visual storytelling. For fans, “Wrap Me With The Hair Perfume” offers another beautifully crafted glimpse of Jimin in his element, moving effortlessly through a world designed around scent, softness and atmosphere.

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