Neiman Marcus’s Fall/Winter 2017 campaign, titled “The Art of Fashion,” was a bold celebration of luxury, artistry, and runway-fashion editorials. The campaign featured iconic models Coco Rocha, Soo Joo Park, Dilone, and Erin O’Connor striking dynamic poses in dramatic, high-fashion ensembles. Each image, shot by acclaimed photographer Walter Chin, emphasized clean studio backdrops that allowed the fashion itself to shine, a striking contrast to location-based shoots.
The wardrobe selections highlighted some of fall 2017’s most coveted fashion houses. From Soo Joo Park wearing a Gucci silk jacquard dress with lace insets to Coco Rocha in a Dior bustier gown and Saint Laurent sequin-embroidered dress, the styling leaned heavily into opulent textures and rich tones. Erin O’Connor appeared in a Chanel sequined cotton top and skirt ensemble, while Dilone modeled standout looks from Michael Kors Collection and Dolce & Gabbana, including a velvet wrap dress and lace gown.These artistic pairings of runway designs with iconic models cemented the luxurious yet accessible image Neiman Marcus aimed to portray. Walter Chin’s photography lent a polished, editorial sensibility to the campaign. Known for his crisp, graphic style with a foundation in fine art, Chin captured the models in poised gestures that felt both sculptural and modern.
The minimalist grey backdrop elevated the rich colors and flowing silhouettes of the couture selections, turning each frame into a standalone piece of fashion art. His approach underscored The Art of Fashion’s purpose: to blend high aesthetic quality with narrative storytelling, showcasing garments as objects of beauty and expression.
More broadly, Neiman Marcus’s Art of Fashion series has a legacy dating back to 1994, when the retailer commissioned visionary photographers such as Richard Avedon, Helmut Newton, and Lillian Bassman to produce annual fashion editorials. While not every year’s campaign received widespread public coverage, the 2017 edition stood out for its clean visual identity and covetable casting.
Though 2017 did not mark a milestone anniversary for the series, it clearly aligned with Neiman Marcus’s tradition of elevating seasonal collections into fine-art imagery. By pairing bold runway fashion with models known for their poise and pose-worthy presence, this campaign served as a visual manifesto for luxury in everyday retail spaces.
The campaign’s emphasis on runway integrity, Dolce & Gabbana, Valentino, Etro, Dior, Chanel, and modern editorial styling reaffirmed Neiman Marcus’s reputation as a curator of high fashion. These images blended storytelling and commerce, appealing to audiences who view fashion not only as clothing, but as identity and art.
In retrospect, the Fall/Winter 2017 “Art of Fashion” campaign captured a moment when luxury retail seamlessly intersected with high-fashion photography. As clean, studio-based visuals and iconic styling continue influencing fashion campaigns today, this edition remains a clear benchmark of prestige marketing done with elegance and editorial flair.
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