The campaign, set in a minimalist Paris studio, centers on the brand’s sporty-chic aesthetic with standout white sneakers and vibrant accent stripes. Sara Sampaio, a renowned Portuguese model and Victoria’s Secret Angel, leads the campaign alongside Andrew Cooper. The duo embodies Hogan’s ethos of casual luxury, effortless yet refined, confident yet approachable. The photographs focus on clean lines and subtle movement to highlight the footwear’s design and
Sebastian Kim’s striking simplicity is key to the campaign’s visual narrative. He opts for a pared-back aesthetic: neutral gray backdrops, crisp lighting, and relaxed poses that draw attention directly to the shoes, Hogan’s signature platform and traditional sneakers, often featuring colorful stripe details on a white canvas baselayer.
The campaign reflects Hogan's focus on modern urban dressing, combining comfort, functionality, and style. Sara wears sporty silhouettes paired with clean styling, reinforcing the sneakers’ role as everyday essentials that marry practicality with fashion-forward appeal.
Overall, the Spring–Summer 2017 Hogan campaign is a study in sleek minimalism and quiet confidence. Sara Sampaio’s poised presence, combined with Sebastian Kim’s refined direction, showcases Hogan’s sneakers not just as products, but as lifestyle statements rooted in effortless elegance and understated athleticism
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