Beyonce launched her new perfume Rise in February of 2014.
The concept that lies behind the creation of this fragrance was inspired by
Beyonce’s on-stage persona, as well as by “female empowerment and finding the
inner strength that makes women so beautiful" (wwd). The fragrance is
supposedly more intimate and more natural than the previous ones, inspired by
the works of singer's favorite poet Maya Angelou.
The composition is announced as intoxicating, addictive and
luminous floral created by Loc Dong. Its opening notes include apricot, Italian
bergamot and iced basil sorbet. The main note of the perfume is, of course,
orchid and this time it is an orchid called "Golden Symphony", which
is mixed with freesia and Sambac jasmine flowers and placed at the base of the
autumn woods, cashmere, musk and vetiver.
The fragrance is available as 15, 30 and 50 ml Eau de Parfum
with an accompanying collection for body care.
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